These four have shot as many as 50 videos in this time, ensuring every video they have made has a new storyline and concept, which is also a USP of Virsa Arts. The music video directors are sure going the extra mile.Ī group of four friends - Varinderpal Bains, Enn Syan, Navjit Bhuttar and Arvinder Khaira, from Nabha and Fatehgarh Sahib - started a company Virsa Arts almost two years back.
Every second music video is coming like a small cut from a film. The concept of Punjabi music videos has also taken a spin, for the better. The song no one knew who had sung, Munda i-Phone varga, till the video brought forth the face, is another example. Singer Ranjit Bawa's song Jatt Di Akal won appreciation for the concept of the video, which had a vivid storyline. The song Soch by singer-actor Hardy Sandhu caught the fancy of everyone because of its music video, which was nothing short of a film.
Or better still, a group of friends moving around in an open Gypsy…this was what Punjabi music videos were all about sometimes back - no concept, no topical location and no thought.Ĭut to the present. A group of dancers in the backdrop, attired in traditional clothes or some completely out of sync dresses an actor and actress running around in the khet or maybe sitting in a café at a place that looks like Canada.
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